Selling the Home Place Right
The Whitfields had worked 640 acres of cedar-covered hill country for three generations. When Jim and Martha decided it was time to step back, they needed more than a listing agent — they needed someone who understood what the land actually was: a combination of rocky upland, two seasonal creeks, a productive pecan bottom, and a main house that had been in the family since 1962. Pricing it meant knowing the difference between recreational value and agricultural value, and understanding which buyer pool would pay for both.
We marketed the property to a curated list of conservation buyers and Texas family offices simultaneously. The result was a competitive offer structure that closed at $2.1M — 14% above the initial appraisal — with a leaseback clause that let Jim and Martha stay through the fall hunting season. No surprises. No contingencies that fell through. Just a clean close that honored what they built.
$2.1M closed · 14% above appraisal · 38-day contract to close


